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MARKETING
The marketing career cluster includes sales and advertising, and focuses on influencing consumers’ buying behavior and generating sales for products and services. Just about every type of organization, from your corner grocer to regional banks, public universities to multinational corporations, participates in marketing in some way.
What happens in marketing and sales?
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Marketing uses TV, radio, magazines, newspapers, social media, and websites to promote products and services to consumers.
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Advertising is a marketing strategy that uses paid channels to promote companies and products.
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Sales work involves selling products or services to individuals, to other companies, or to large-scale distributors.
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